Landing page design agency
Landing Page Design Services That Turn Clicks Into Customers
We design and build landing pages around one offer and one action, so the traffic you pay for has somewhere worth landing. Every page also comes with clear copy, a fast load time, a working form and tracking you can trust.
The basics
What are landing page design services?
Landing page design services cover the planning, writing, design and build of a single web page made for one goal, such as booking a call, claiming an offer or signing up. Unlike a home page, a landing page removes distractions, so visitors focus on that one action.
Our landing page design services also include the parts that make a page work after launch. For example, that means a form that sends leads where you need them, conversion tracking for your ad platforms and hosting that keeps the page fast. As a result, you can see which campaigns bring in customers and which ones need work.
Use cases
When do you need a landing page?
A landing page earns its keep whenever you send traffic with a specific goal. For example, these are the moments our clients ask for one.
Google Ads, Meta and other ads work better when the click leads to a page that matches the ad, instead of a busy home page.
A focused page explains what is new, answers the first questions buyers have and gives them one clear next step.
Guides, checklists and free consultations need a page that sells the value quickly, so the form can stay short.
Time-limited offers get their own page, so you can launch fast and take the page down when the offer ends.
Registration pages show the date, the agenda and the speakers, then collect sign-ups with automatic confirmations.
Service businesses can send each ad group to a page about that exact service, so the message stays the same from click to call.
What we do
Our landing page design services
Every landing page we build is planned around your offer as well as your audience. So instead of a one-size template, you get the pieces your campaign actually needs.
We write the headline, offer and calls to action around what your buyers care about, so the page says the right thing in the first few seconds.
Every layout is designed for your brand and your offer, instead of a template that looks like everyone else’s.
Before design starts, we look at who is clicking, what they searched for and what they need to hear before they act.
Short forms, booking calendars and click-to-call buttons send leads straight to your inbox, your phone or your CRM, so you can respond fast.
We connect forms to tools like HubSpot, email platforms and Zapier automations, so no lead sits unanswered.
Pages are built light, because heavy images and extra code slow everything down. That way they load fast on phones, and your ad spend is not wasted on people who leave.
Google Analytics, Google Ads and Meta conversion events are set up and tested, so you know which campaigns bring in leads. Google also explains how conversion measurement works.
We test headlines, offers and layouts against each other, then keep the version that brings in more leads.
Many ad clicks happen on phones. Because of that, every page is designed for small screens first and then scaled up for desktops.
What converts
What makes a landing page convert
A landing page has one job, so every part of it should support that job. These are the pieces we build into each page.
- One clear offer in the headline, matched to the ad or email that sent the visitor
- One call to action, repeated down the page, with no menus pulling people away
- Proof you can stand behind, such as reviews, client logos and before-and-after examples
- A short form that asks only for what you need, so more visitors finish it
- Fast load times on phones as well as slow connections
- Answers to common objections in a short FAQ near the form
- Tracking on every button and form, so results are measured instead of guessed
- A thank-you page that confirms the next step and fires your conversion events
Sales funnels
What is a sales funnel?
A sales funnel is the path a person takes from first hearing about you to becoming a customer. For example, it often starts with an ad, a post or a search. Then it moves through a landing page, a follow-up email or call and finally a sale.
Each step has its own job. The landing page is where interest turns into a lead, so it is often the step that decides whether the rest of the funnel gets a chance to work.
How it fits
How do a landing page and sales funnel work together?
In other words, the landing page sits in the middle of the funnel. Ads bring people in, the page turns them into leads, and follow-up turns leads into sales.
First, an ad, email or social post grabs attention and sends the right people to your page.
Then the landing page makes one offer and collects the lead with a short form or booking.
Next, automatic emails or texts reach the lead right away, while your team follows up by phone. Here is why speed to lead matters.
Finally, tracking shows which ads and pages produced sales, so your budget moves to what works.
We can build every step of the funnel or just the landing page, depending on what you already have in place. Our digital marketing agency team can also run the ads that send traffic to it.
Compare
Landing page vs home page
Both pages matter, but they do different jobs. Here is how they compare.
| Home page | Landing page | |
|---|---|---|
| Goal | Introduce your whole business | Get one specific action |
| Navigation | Full menu to every page | Little or none, so visitors stay focused |
| Audience | Everyone who finds you | People from one campaign or offer |
| Content | Covers all of your services | Covers one offer in depth |
| Call to action | Several, for different visitors | One, repeated down the page |
| Used for | Brand searches and returning visitors | Ads, launches, sign-ups and promotions |
Who we build for
Landing page design services for businesses of every size
Whether you run one ad campaign or a dozen, the page is shaped around your customers as well as your offer.
Pages for contractors, cleaners, salons and other service pros, so ads turn into calls and booked jobs.
Practice-area pages for each case type, as well as intake forms that qualify leads. See our law firm web design.
Pages for catering, private events and seasonal menus, so booking and order buttons sit up front. More on restaurant web design.
Launch and promo pages on Shopify or WooCommerce that send shoppers straight to checkout. See ecommerce web design.
Demo, free trial and waitlist pages that explain the product quickly and capture sign-ups.
Event, donation and volunteer pages that make it easy to give or get involved. See church website design.
Pages for service specials, trade-ins and new arrivals, with forms that reach your team fast. More on automotive web design.
Pages for courses, books and speaking that turn followers into buyers and booked calls.
How it works
How our landing page design service works
Each step ends with something you can see and approve, so you always know where the project stands. Smaller landing pages can take one to two weeks from start to launch, while bigger builds take longer.
First, we talk through your offer, your audience and the campaign by phone or email.
Next, we write the headline, copy and calls to action, and you review them before design starts.
Then you see the full page design on desktop and mobile and ask for any changes.
We build the page, connect the form to your inbox or CRM and set up tracking.
Finally, the page goes live, and we watch the results so we can suggest tests and improvements.
Why Pure Code Digital
Why work with our landing page design agency
You get one team for strategy, copy, design, development and tracking, with 10+ years of building websites behind it. We also work with businesses anywhere in the US by phone and email.
Pages are coded and tested by the same team that builds full websites, so forms, tracking and integrations work on day one.
When you need more than one page, our web design services cover full sites on WordPress, Shopify or custom code.
We can host the page and keep it updated with our web hosting service, or hand it off to your team.
Pages built for ads can stay out of search. However, pages meant to rank get full support from our SEO team.
FAQ
Landing page design services FAQ
Quick answers before you reach out.
What does a landing page design agency do?
A landing page design agency plans, writes, designs and builds pages made for one action, such as a call, a booking or a sign-up. Pure Code Digital also connects the form to your tools and sets up conversion tracking, so you can measure results.
How much do landing page design services cost?
Prices vary with the number of pages, the copywriting needed and the tools we connect. For example, a single page with a simple form costs less than a full funnel with automations. To see your number, use our instant quote tool, or contact us and we will price it with you.
How long does it take to build a landing page?
Smaller landing pages can take one to two weeks from start to launch, while bigger builds take longer. You also get a timeline with your quote.
What is the difference between a landing page and a website?
A website covers your whole business, while a landing page focuses on one offer and one action. Most businesses need both: the website for people researching you and landing pages for campaigns.
Does your landing page design service include copywriting?
Yes. Copywriting is part of every landing page we build. We can also work from copy you already have and tighten it so it converts better.
Can you build landing pages on WordPress or Shopify?
Yes. We build on WordPress, Shopify and custom code. We can also add pages to the site you already have, so they share your domain.
Will my landing page work with Google Ads and Meta ads?
Yes. We set up conversion tracking for Google Ads, Meta and Google Analytics, and we test each event before launch, so your ad platforms get accurate data.
Can my landing page send leads to my CRM?
Yes. Forms can send leads to HubSpot, email platforms, Google Sheets and many other tools, often through Zapier. As a result, every lead lands where your team already works.
Should a landing page rank on Google?
It depends on the goal. Pages built for paid ads often stay out of search results, while pages meant to bring in organic traffic need SEO content, which we can add.
Do you run A/B tests after launch?
Yes. We can test headlines, offers and layouts, then keep the version that brings in more leads. Testing gives clearer answers once a page gets steady traffic.
Can you redesign a landing page that is not converting?
Yes. We start by reviewing the page, the traffic source and the tracking. Then we rewrite and redesign the parts that hold it back, which is often a vague offer, a long form or a slow load time.
Do you work with businesses outside your area?
Yes. We work with businesses anywhere in the US by phone and email, from the first call through launch and after.
Ready for a landing page that brings in leads?
Tell us about your offer and where your traffic comes from. Then we will reply by phone or email with a plan and a quote.
More in Websites and E-commerce
Get my instant quote