Websites for coaches, authors and speakers
You are selling yourself, which means the site has to do something most sites do not — hold several kinds of work at once without any of them burying the others, and still leave a visitor clear on what to do next.
Talk about your projectWhat a coach or author site has to get right
The failure mode here is not an ugly site. It is a site where everything is present and nothing is chosen.
One clear next step per visitor
A booker, a reader and a coaching client want different things. Each should reach their own path quickly instead of meeting a homepage that offers all three at once and commits to none.
The work, not just the promise
Books, talks, episodes and sessions are the evidence. They need to be on the site, easy to reach, and organised so that somebody deciding about you can find the one thing that convinces them.
Booking that does not stall
A discovery call that requires an email exchange to schedule loses people at the exact moment they were ready. Live availability closes that gap.
Something to build on
A list, a podcast feed, a free chapter — most of this work depends on people returning. A site with no way to stay in touch starts from zero every time.
What we build for coaches and authors
Separate paths for each offer
Speaking, coaching, books and courses each get room to make their own case rather than competing on one crowded page.
Booking and payment
Live calendar availability, deposits or payment in full, and intake questions asked at the point of booking.
A shop, if you need one
Books, programmes and digital products sold directly, so you are not sending people away to buy from you.
Podcast and media
Episodes, press and video pulled into one place, with a speaker page a booker can act on.
Email capture that is worth it
A signup tied to something genuinely useful, connected to the list you already run.
Written to sound like you
The copy is the product here more than on any other kind of site, so it is built around your language rather than filled with placeholder confidence.
Questions
I do several things. Should they be one site or several?
Almost always one. Your name is the thing people search, and splitting it across sites divides the authority you have built. The answer is structure within one site, not more sites.
Can I take payments for sessions directly?
Yes — single sessions, packages or deposits, taken at booking. Anything you already run elsewhere can usually be connected rather than replaced.
Do I need a blog?
Only if you will write it. An abandoned blog with three posts from two years ago actively hurts you. If writing is not realistic, that space is better spent elsewhere.
What about my book — should it sell on my site or a retailer?
Often both. Retailers carry credibility and reach; your own site carries the margin and the reader's details. The page can present both without making the visitor choose blindly.
How long does a build take?
One to three weeks for most. Copy is usually the long pole, so the more of your own words exist already, the faster it moves.
Tell us what you need it to do
Describe the business and what the site is failing to do now. We will tell you what it would take.
See the other industries we build for, or where we work.