Google is constantly updating its search engine algorithm, and this can be frustrating when you’re working to improve your website. However, there are also many updates that are beneficial for businesses that are trying to optimize their site for Google users. Google recently released an update that identifies content on websites that is helpful and relevant to users. This is a big win for the user, but it could have implications for your business if your website doesn’t pass the test. This article will explain what this update means for your content strategy and how to avoid negative implications in the future.
What Is Google’s Helpful Content Update?
The Google Helpful Content Update is a change to how Google’s algorithm evaluates the content of your website. What does this mean for businesses? It means that high-quality, helpful content is a ranking signal that can give your search engine results page (SERP) a boost. This is great news for users, as it means that Google’s algorithm is prioritizing content that is helpful and relevant to readers. And it’s also good news for businesses because it means that creating helpful, targeted content that delivers value to your audience is an SEO strategy that will pay off.
How Has The Google Helpful Content Update Changed SEO?
The update is an algorithm change to how Google evaluates the content on your website, not a change to the tools that businesses use to optimize it. So, there’s no new change to the content strategy that you should make when optimizing your website for Google. However, there’s been a change in how Google’s algorithm measures the quality of your content. Why? To ensure that users find the most helpful content possible in their SERPs. Specifically, Google is looking for: – The use of headings to break up content and make it easier to read and scan – The use of visuals (images, videos, and diagrams) to illustrate concepts and break up text – The inclusion of helpful links to resources that support the topic of your page
Ways To Pass The Google Helpful Content Test
For many businesses, the Google Helpful Content Update is a positive change. However, if you aren’t optimizing your website for helpful content, it could bring some negative implications.
Avoid clickbait content at all costs. As Google noted, if you promise your users 10 tips for improved gaming, don’t try to throw in unnecessary details, keyword stuffing, or anything else that will leave them unhappy.
Think like your readers
Just what does this signify? This is common knowledge among writers, but remember that it all boils down to offering as much value as you can to your readers no matter where they are in their journey. If you’re promoting an SEO course you developed but your target market is still wondering “What is SEO?” they may not be ready to make a financial commitment just yet. Acquire an awareness of their requirements and meet their demands.
Focus on making quality content
This is your opportunity to demonstrate your skills and knowledge. The length of the paper is important, but here’s a twist: It’s fine if readers get something out of the content, whether that’s entertainment or information. In your writing, you should strive to make the reader feel something.
- Low click-through rates (CTR) on your SERPs: If your content isn’t helpful, users won’t click through. This may lead to low CTRs, which is bad news for your rankings.
- Low average time on page (ATOP): If your content isn’t helpful, your audience won’t stay on your page for long—which is also bad news for your rankings.
- Low average number of pages per visit (APRV): If your content isn’t helpful, your users won’t make it to other pages on your site—which is also bad news for your rankings.
The Google Helpful Content Update is a change to how Google’s algorithm evaluates the content on your website. The update is meant to help Google showcase content that’s helpful and relevant to users. If you aren’t optimizing your website for helpful content, you could see negative implications. Make sure you’re creating helpful content that delivers value to your audience by using headings, visuals, and links. If you do, you’ll give Google what it’s looking for and reap the rewards. Contact Pure Code for assistance if your website has been affected by this update.