Growing a small business takes a lot of planning, and your website is at the heart of your marketing plan. As a fledgling entrepreneur, you want to be sure your website will grow with your company and users will keep coming back. Below, Pure Code Digital Agency shares some tips that will help you create a website with growth in mind.
Your website is a reflection of your brand, so it should connect with the personality of your business. It’s your digital storefront, representing your products, services, and values. Use the same colors and fonts on your website as in your logo to build a unique identity.
It’s important that all financial functions of your website, as well as those behind the scenes, perform well. Your development team should have access to a finance API to help build its products. These tools can help transactions process smoothly, as well as provide critical information.
Your website should be made user-friendly. By ensuring your website has a clear call to action (CTA) that visitors can easily see, forms are quick and painless to fill out. To further build a solid foundation for growth, make sure your website is easy to navigate.
Website Speed and Security
Speed is a factor when deciding whether customers stay on your site or leave it for another. You can track this with Google Analytics. Keep in mind that people expect pages to load within two seconds. Also, look into making a content delivery network (CDN) compatible with your site and include cache plug-ins whenever possible. A CDN is essentially a network of external hard drives that allows your website to load faster.
Additionally, ensure that your website is secure from any cyber security threats. In addition to having a security plan in place, you need to have a roadmap for what you and your employees will do should you suffer a cyber attack. So, plan and prepare just in case, and consider working with IT and cyber security pros if this is outside your wheelhouse.
Integrating Tools and Automation
Enterprise resource planning (ERP) and customer relationship management (CRM) tools can contribute to the growth and efficiency of your business. Combining these software tools with your website will streamline your company’s core operations, including sales, marketing, and customer support. Much of this streamlining process can be accomplished through automation. Automation is integral to business process management. Using software that already works with your existing ERP and CRM programs, you can refine your business processes to achieve greater efficiency and productivity.
Optimize for Increased Visibility
Search engine optimization (SEO) is the process of increasing the visibility of your website in a search engine’s organic search results. In general, the higher your website is ranked, the more visits you’ll receive from the search engine’s users; these visitors may then become customers.
Create Custom Graphics
Banners have always been an effective way to promote a business by letting customers know what services or products are available. Today, entrepreneurs can build their own banners with an online banner maker, which creates custom designs from templates. These sites make it easy to get a banner design online in minutes and save you the cost of hiring a graphic designer.
Building a banner with an online banner maker is easy. To get started, create an account and then begin designing. Once you choose a banner template, customize it by adding text, images, or animation. You can then upload your finished banner to your website, Facebook, Twitter feed, or YouTube channel.
Your website and your other digital tools should be central to your business—the linchpin of your content strategy, your lead generation machine, and the hub where every aspect of your business comes together. The confluence of these things is essential to business process management. As your business grows, so should the tools you integrate into your system.